ORGANIZATIONAL STUDY USING SWOT AT DHRANGADHRA CHEMICAL WORKS LTD., SAHUPURAM, TUTICORIN

Abstract

The abstract entitled “Organizational Study using SWOT at Dhrangadhra Chemical Works Ltd.,
Sahupuram.” An organizational study consists of an exchange of service for experience between the
student and organization. Some interns nd permanent, paid employment with the organizations for which they work. This can
be signicant benet to the employer us experienced in terms often need little or no training when they begin regular
employment at the completion of an internship is not guaranteed. The organizational study was completed at Dhrangadhra
Chemical Works Ltd., (DCW) which is the one and only productive seating for the weavers in the co-operative sector in Tuticorin.
It is purely based on the information obtained from the departmental heads of the organization. SWOT analysis is an
evaluation tool for all strengths, weaknesses, opportunities and threats from an individual or organization. The following
strength, weakness, opportunities and threats has been identied during the study period. The main strength is the companies
have the service of experienced persons in this eld, there is an efcient and healthy relationship between employers and
employees, there is exible in production volumes and design. The weakness of the organization is the lack of adequate funds
for further expansion, the company lacks in marketing strategy. And some other weakness includes technological
obsolescence, in efcient management and marketing inability. The opportunities like growing demand of its product,
judicious purchase of raw material and outsourcing of large unit. The threats of the studies are environmental concerns,
technological advancements, entry of new players into the market. The study helped to understand the good relationship
between the employees and the top management.