DETERMINATION OF BUSINESS STRATEGIES USING SWOT ANALYSIS AT YMCA RURAL CENTRES AND INSTITUTE OF RURAL DEVELOPMENT, MARTHANDAM.

Abstract

The study entitled “Determination of Business Strategies using SWOT Analysis at YMCA Rural Centres and Institute of Rural Development, Marthandam.” The main objective of doing the organizational study is to learn the various departments of the organization and understand their basic functions their purpose, achievements, competitions and their progress towards. The study focuses on overall structure of functioning of the rm and also the nancial performance of the enterprise. YMCA is a non-governmental federation, with each independent local YMCA afliated with its national organization. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The following strength, weakness, opportunities and threats has been identied during the study period. The main strength of the organization is AGMARK approved, ECO friendly packing, & FSSAI certication etc. The weakness of the organization is the honey color changes during each year naturally they were unable to succeed in selling their product to other countries like Malaysia. The opportunities like Demand for natural honey is alive, Establishment of new branch, Low capital required, worldwide selling etc. During heavy rainy season bees cannot go outside for gathering honey this may lead to lower honey production as main threats of the study. Finally, the study enabled understanding of an organization and its objectives and how they function to achieve organizational objectives.